Local SEO Services
Local SEO services benefit local businesses trying to use the Internet to build their brands online and offline. The objective of local SEO marketing is to increase the prominence of businesses on major search engines, and a local SEO company implements strategies involving geo-targeted keyword selection, local business directories and forums, and other effective channels to achieve this goal. As a result of local SEO services, brick-and-mortar stores can reach and engage prospective clients, many of whom rely on mobile search to discover local product and service providers. In fact, 73% of online activity is somehow related to local content. The influence of local search continues to grow exponentially, and the businesses that act quickly to capitalize on the opportunity presented by local SEO services will likely be the most successful in harnessing the power of local SEO marketing.
Through local SEO marketing, local businesses increase the likelihood of being found by consumers seeking their products and/or services. If a resident of Marietta, GA enters a search query on a search engine to learn about personal trainers located in close proximity to his or her home, local SEO services can help one personal training company connect with the interested individual, while a competitor who chooses not to enlist the help of a local SEO company may remain undiscovered. Business owners in fast-growing areas face immense competition, both online and offline, to achieve profitability, and the ROI of local SEO services provides ample reason to experiment in this new form of marketing.
The applications for local SEO services are diverse, as any companies vying for local exposure can take advantage of these methodologies, regardless of focal industry or target audience. Consider the following possibilities where local SEO services could significantly impact the growth of local businesses:
- A dry cleaner located in a small shopping center out of sight from the main road. Loyal customers occasionally refer friends and family to the business, but profits are declining and the owner does not want to advertise in local newspapers or magazines because of the costs involved.
- A new sandwich shop recently opened in the Forest Park, GA area. Several other restaurants have dominated this space for years and are frequented by workers from neighboring office parks.
- An internationally acclaimed clothier headquartered in Spain is opening a store at a premier mall in Fulton County. Immigrants from around the world are familiar with the brand, but the new store opening has not received extensive media coverage.
These examples represent just a few of the many situations which may call for local SEO services. Studies estimate that in the future, 70% of online searchers will rely on local search to find offline businesses, further supporting the recent race to implement local SEO marketing techniques. Whether your target audience consists of teenagers in, middle-aged women, marketing managers, or teachers at schools, our local SEO company can help place your marketing message in front of your desired end users.