Competitive Research
Argent Web Design is a full-service competitive strategy consultancy offering a wide variety of competitive and market intelligence research-based services. We uniquely combine our best-in-class primary research expertise with traditional management consulting disciplines to provide clients with fact-based decision support. Argent's services support business activities such as Go-To-Market Strategy, Product and Innovation Development, M&A, and Sales Enablement. We focus on your competitor's keywords for pay per click campaigns as well as those associated with on-page SEO.
Competitor & Product Profiles.
Our Competitor & Product Profiling services provide clients with the most in-depth look at their competitors; from their market positioning and product pipeline to strategic objectives and management profiles. Our goal is to provide our clients with the most comprehensive and accurate view of the competition.
Competitive SEO Audit.
Find out how competitors generate traffic.
Learn the volume of mobile and desktop web traffic of any company in the market. Reveal your competitors' marketing mix by their traffic sources - direct, search, referral, paid and social. Locate the countries where traffic comes from see the websites that are visited before and after your competitor's site.
See the top pages on competitors' websites.
Reveal your rivals' top web pages, including cart, trial, and checkout success pages. Spot new landing pages that competitors promote. See your competitors' most popular products, service, and categories.
Assess your competitors' organic traffic.
- What they rank for in Google and you don't.
- What keywords they use and you ignore.
- What backlinks they have and you are missing.
- What competitors' pages made it to the top 3 and top 10 of Google's SERP compared to your positions.
Examine your rivals' paid traffic.
Gain insight into your competitors' paid advertising, discover their keywords and live ad examples. Analyze the texts and banners of other display ads, see the product listing ads of your competition and unveil your Google Shopping rivals.
Track direct, indirect, and new competitors and their market shares.
Benchmark yourself against the whole industry to find room for improvement. See companies' digital market shares to determine who leads the competition. Spot the industry seasonal ups and downs to prepare for future challenges. Identify the in-market audience demographics and interests to optimize strategy.